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Chinese smartphone brands continue to dominate Indian smartphone market: IDC – Eagles Vine

Chinese smartphone brands like Xiaomi, Oppo, Vivo and Realme dominated the Indian smartphone market in India. These four brands had a total market share of 69% with Xiaomi as the top player with 27% share, as per IDC’s Quarterly Mobile Phone Tracker. Samsung is the only non-Chinese smartphone brand among the top five with a share of 20%.
Realme, at the fourth spot, was the fastest growing mobile brand in India with a total share of 13% and an YoY growth rate of 19%. Vivo snatched the third spot with a share of 18% while Oppo took the fifth spot with 11% total market share.
As per IDC, the Indian smartphone market exited 2020 at 150 million units, a 1.7% YoY decline, after several years of growth.

“Stay-at-home mandates, remote work, remote education, travel restrictions, and manufacturing shutdowns led to a sluggish H1’20 (-26% YoY decline), particularly impacting 2Q20. However, H2’20 recovered, with 19% YoY growth, as markets reopened gradually,” said IDC in its report.
IDC claimed that the online channel outpaced the overall market, growing by 12% annually with a 48% market share in 2020. However, in the pre-Diwali weeks of October and November, retail footfall gradually picked up the pace, as the offline channel registered 5% YoY growth in 4Q20.
Also, MediaTek processor-based smartphone shipments led with a share of 43%, closely followed by Qualcomm at 40% in 2020. MediaTek expanded its lead in the
“5G smartphone shipments crossed 3 million in 2020, with Chinese OEMs rolling out aggressively-priced devices through 2020, including Xiaomi’s Mi 10i at a

timesofindia.indiatimes.com

The Times of India

The Times of India is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. According to Audit Bureau of Circulations, it is ranked 9th in the world by circulation and 3rd in India.

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