Apple v Samsung: The one big reason why you’re still better off buying an iPhone

Apple and Samsung remain two of the most popular smartphone manufacturers on the planet. Both have seen huge success over the past six months with the iPhone 12 and latest Galaxy S21 proving to be big hits with their loyal fan base. These devices come packed with market-leading cameras, faster processors and full access to the latest 5G data speeds which allows them to stream and download files at speed of over 300Mbps.

Samsung also added a speedy 120Hz refresh rate display to its S21 whilst Apple tucked its more efficient MagSafe charging into the rear case of its iPhone 12. Having reviewed both devices each certainly has its benefits but it appears there’s one big reason why smartphone fans might still be better off buying an iPhone.

According to new research from US trade-in site, the Galaxy S21 has seen some pretty shocking depreciation rates since it launched in January.

In fact, the firm says that all variants of the S21 have lost almost 50 percent of their value in just a few months.

That means if you splashed out on the top of the range S21 Ultra with 512GB $1,599 it’s now worth just $747 on SellCell’s trade-in site…ouch!

The same goes for the standard S21 which is now worth 50.8 percent less than its original retail price.

READ MORE: iPhone 12 review • Samsung Galaxy S21 review

Apple owners looking to upgrade their device will, in the majority, stick to the Apple brand. In that sense, demand is high for pre-owned iPhone 12 handsets, meaning that they keep their value as consumers are happy to pay a premium, even for a refurbished or pre-owned iPhone 12.

On the other side, not only do Samsung owners show less loyalty to the brand, but 26 percent of them are happy to consider jumping ship to an Apple device once they’re done with their Android handset.

This has two effects. It decreases demand for Samsung’s handsets, driving the value down, while at the same time increasing Apple demand even further, slowing the rate of iPhone 12 value shrinkage.

Daily Express

The Daily Express is a daily national middle-market tabloid newspaper in the United Kingdom. Published in London, it is the flagship of Express Newspapers, owned by publisher Reach plc. It was first published as a broadsheet in 1900 by Sir Arthur Pearson. Its sister paper, the Sunday Express, was launched in 1918.

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