Amazon Kindle’s biggest rival is offering you a great reason to switch

Amazon Kindle customers trying to improve their ereader could also be tempted to modify over to Kobo, because of a brand new system Rakuten has simply launched. Amazon’s large ereader rival has simply unveiled its new Kobo Clara 2E, which is accessible to pre-order now forward of a September 22 launch date. Priced at £129.99 and fitted with a heat mild for night time studying, the Kobo Clara 2E is a direct competitor to the Kindle Paperwhite – however in case you care concerning the surroundings you will have your head turned by Kobo’s new system.

That is as a result of the Kobo Clara 2E is being billed as a “extra eco-conscious” ereader, because of it being comprised of over 85 p.c recycled plastic.

This consists of 10 p.c ocean-bound plastic, and over the course of a yr Kobo plans to divert over 200,000 plastic bottles from our oceans and over 1,000,000 CDs and DVDs from landfills to assist with its recycling efforts.

The packaging for the Kobo Clara 2E can be comprised of recycled paper, is recyclable itself and is printed with soy ink.

If you happen to care concerning the surroundings this stage of sustainability might sway you over from Amazon to Kobo.

Amazon can be large on sustainability, with the Kindle Paperwhite labelled as a ‘Local weather Pledge Pleasant’ product.

The packaging for the Kindle Paperwhite is comprised of 95 p.c wood-fibre-based supplies from responsibly managed forests or recycled sources.

Nevertheless, the ereader itself is comprised of 60 p.c post-consumer recycled plastics, which lags behind what Kobo have hit with the Clara 2E.

Not solely this, however Kobo has pledged that its future ereaders will likely be comprised of recycled plastics as nicely.

Chatting with the Good e-Reader web site, Kobo senior supervisor Victoria Cacioppo stated: “Buyer suggestions is among the greatest issues we preserve an ear out for.

“It’s one thing we’ve heard up to now and the voices are getting louder.”

In an additional increase to sustainability, Cacioppo stated Kobo will launch long-term firmware updates which can assist discourage folks from upgrading and simply persist with their present system.

Whereas Cacioppo additionally stated future Kobo merchandise can have improved repairability.

The latter is particularly excellent news and may assist with getting much more years of use out of an ereader.

Earlier Kobo might be simply repaired with detachable backs which meant batteries or inner SD playing cards may all be simply changed.

That isn’t the case for the time being, with Kobo ereaders having glued backs – however this might all change sooner or later.

Whereas digital corporations are increasingly exhibiting how environmentally pleasant they’re, the most effective issues on a regular basis shoppers can do to assist is preserve their current gadgets for longer.

Pioneers on this discipline reminiscent of Fairphone assist guarantee shoppers can preserve their system for so long as potential because of extremely prolonged software program help in addition to making gadgets simply repairable.

Kobo making their gadgets extra repairable – together with their dedication to the surroundings – may assist sway over any ereader followers that care concerning the planet from Amazon to Rakuten.

If you happen to’ve by no means used a Kobo earlier than and marvel what their ereaders are like then try our Kobo Clara HD overview.

Daily Express

The Daily Express is a daily national middle-market tabloid newspaper in the United Kingdom. Published in London, it is the flagship of Express Newspapers, owned by publisher Reach plc. It was first published as a broadsheet in 1900 by Sir Arthur Pearson. Its sister paper, the Sunday Express, was launched in 1918.

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