Yorkshire announce ‘Clean Slate’ as Headingley’s new principal sponsor

Yorkshire County Cricket Membership have introduced a brand new sponsorship cope with Clear Slate Studio, an Indian media agency, who will take over as principal sponsor at Headingley for the 2022 season.

The 2-year settlement replaces the earlier naming rights deal at Headingley, which had been held by Emerald Publishing till they lower ties with Yorkshire on the top of the membership’s racism scandal in November.

The announcement comes days after Yorkshire’s Emergency Normal Assembly, at which key governance modifications had been agreed to fulfill the ECB’s standards for the return of worldwide cricket to Headingley – beginning with the third Check in opposition to New Zealand in June.

As a part of the brand new deal, Headingley’s pavilion will likely be referred to as the “Clear Slate Pavilion” and the identify will seem on membership equipment of Yorkshire and the Northern Diamonds.

Azeem Rafiq, the previous Yorkshire captain whose testimony earlier than parliament was instrumental in forcing by means of the modifications on the membership, advised Sky Sports activities Information that the sponsor’s identify “fitted completely” however that the actual problem for the membership was nonetheless to return.

“It’s a clear slate… the identify is one factor, however it’s all the pieces else any more that occurs that’s necessary,” he stated. “There’s lots of good major faculties round Headingley and a giant numerous neighborhood.

“I simply need them to have the ability to stroll previous Headingley and have a look at Headingley and assume that is my membership.”

Clear Slate, a female-forward streaming platform as a result of launch globally in 2023, say their mission is to problem gender stereotypes in Indian movie and need to assist make Headingley “a flagbearer for inclusivity and variety in cricket”.

“This new partnership – with a vibrant Indian model that is aware of methods to entertain numerous communities – is an thrilling step for Yorkshire,” Lord Patel, the membership chairman, stated.

“Our proud membership has a terrific future, welcoming everybody into our floor and this sport, and our new companions are champions of inclusivity, variety, and fairness.”

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