ICC to sell next media rights for Indian market and men's and women's events separately

The ICC has gone to market with its media rights for the subsequent eight-year cycle, having radically altered the best way through which it has performed so. In a mirrored image of the altering media panorama, the ICC will first go to market in India alone from subsequent week; it’s going to promote rights for males’s and ladies’s occasions individually; and it’ll additionally promote digital rights individually.

The ICC’s choice to go to India first is a mirrored image of the need to optimise the business deal. Prior to now, the ICC has bought rights globally on a consolidated foundation, combining each males’s and ladies’s tournaments. Not: going ahead, the ICC needs to promote rights for various territories in expectation of extra competitors from the bidders, thus enhancing the general worth of the deal.

The ICC will launch an Invitation To Tender (ITT) for the India marketplace for all of the occasions on June 20 and the sealed bids might be submitted on August 22. The ICC will then announce the profitable bidders by early September 2022, earlier than releasing the ITTs for extra markets.

The ICC had been ready for the BCCI to wrap up its media rights e-auction for the IPL – which introduced in offers totalling over $US 6 billion – earlier than unveiling its plan for the worldwide tournaments. It’s realized that the ICC consulted the BCCI to check the mannequin used for the IPL rights public sale earlier than finalising its personal plan. Nonetheless, in contrast to the e-auction mannequin the BCCI has used, as per a media launch the ICC will proceed to make use of the sealed-bids course of “to inspire potential bidders to submit their greatest bid for the occasions and package deal they need”.

As much as six packages might be up for grabs within the Indian market, with offers together with TV-only, digital-only or a mixture of each.

The potential bidders can bid for 16 males’s occasions (over eight years) and 6 girls’s occasions (over 4 years), amounting to 362 and 103 matches respectively. These figures embody senior-level matches solely; the lads’s and ladies’s Beneath-19 World Cups (one-day and T20) may even be a part of the deal, however are along with these match figures. The 16 males’s occasions embody 4 Beneath-19 World Cups, 4 T20 World Cups, two Champions Trophies, 4 World Check Championship finals and two 50-over World Cups. The six girls’s occasions will function two T20 World Cups, two Beneath-19 T20 World Cups, one 50-over World Cup and one T20 Champions Trophy.

The ICC media launch mentioned, the ” events might be required to submit a bid for the primary 4 years of males’s occasions. Nonetheless, additionally they have the choice of bidding for an eight-year partnership.”

In case any of the packages are bought for under 4 years, the ICC will open one other window to promote the rights for the second four-year interval.

There might be three packages accessible for the lads’s occasions (together with the Beneath-19 occasions):

TV (4/eight years)
Digital (4/eight years)
TV and digital mixed (4/eight years)

There might be related packages accessible for the ladies’s occasions (together with the Beneath-19 occasions), besides that the period is 4 years for every of them:

TV (4 years)
Digital (4 years)
TV and digital mixed (4 years)

“There was important development in curiosity in girls’s cricket during the last 5 years and we’ve made a long-term strategic dedication to speed up that development, and unbundling the rights for our girls’s occasions will play an enormous position in that,” ICC chief government Geoff Allardice mentioned as per the discharge. “We’re on the lookout for a broadcast accomplice who is happy by the position they’ll play in rising the ladies’s recreation and guaranteeing extra followers than ever earlier than can get pleasure from it.”

Highest bid might not fetch girls’s rights
In its ongoing push to broaden the attain of girls’s cricket globally, the ICC has identified that bidders could have the choice of showcasing “their imaginative and prescient for cricket to the ICC, notably for the Girls’s Package deal” once they enclose their last bids in a sealed envelope in August.

Basically, for the subsequent cycle, as an alternative of getting cash because the solitary filter, the ICC is welcoming bidders to speak about how they’ll utilise their platform to advertise the ladies’s recreation, which may add greater worth and that means to the deal general. The ICC has stored open the choice of not awarding the rights to the very best bidder for the ladies’s occasions.

Prior to now, the rights for girls’s international tournaments have been bought as an adjunct to males’s occasions, one thing the ICC felt was devaluing the ladies’s recreation.

Star India had gained the final consolidated ICC rights deal (2015-2023). Whereas the ICC had not disclosed the worth of the deal, ESPNcricinfo understands it was near US$ 1.9 billion.

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