196%, 2, $950m – the key numbers from a record-breaking IPL rights auction

196% – That is how a lot the general worth of the IPL media rights has skyrocketed in comparison with the earlier cycle (2018-22), when speaking in India rupees. In 2017, Star India had purchased the consolidated IPL media rights (that’s, TV and digital) for INR 16,347.5 crore for a set of 300 matches (60 per season, for 5 seasons). This time round, the general worth is INR 48,390.5 crore for 410 matches, which is 2.96 occasions or 196% larger than the earlier cycle. In US greenback phrases, the hike is 143%, from $2.55 billion to $6.2 billion.

No. 2 – By way of per-match worth, the IPL is now solely behind American soccer’s Nationwide Soccer League (NFL) and forward of English soccer’s Premier League. Every NFL match is price US$ 35.07 million* (primarily based on the ten-year rights deal signed in 2022), whereas the worth of a Premier League match as per the rights deal signed in 2022-25 is US$ 11.34 million**. Based mostly on the general worth of INR 48,390.5 crore for a most of 410 matches within the subsequent cycle, every IPL recreation is price INR 118.02 crore (US$ 15.11 million approx.).

1.96 – An IPL match, primarily based on media rights, is now price practically double (1.96 occasions) that of an India dwelling recreation. The common worth of every India dwelling recreation – as per a five-year deal bagged by Star India, in 2018, price INR 6,138 crore (on the time US$ 944 million) – is INR 60 crore, whereas an IPL recreation now prices INR 118.02 crore ($15.11 million approx.).

113.35% – In Indian rupees, the successful bid for TV rights within the Indian subcontinent on this cycle (Disney Star’s bid of INR 23,575 crore, or US $3.02 billion approx.) was 113.35% larger than the best bid for TV rights from the earlier cycle. In 2017, Sony had submitted the best bid for TV rights within the subcontinent: INR 11,050 crore, or on the time US $1.72 billion. That Sony didn’t win the TV rights finally was all the way down to Star India submitting a consolidated bid throughout classes and markets to change into the best total bidder.

$950m – The general sum spent on digital rights for the Indian subcontinent this time was INR 23,758 crore (US$ 3.04 billion approx.). Viacom 18 bid INR 20,500 crore (US$ 2.62 billion approx) to win Package deal B (digital rights for Indian subcontinent), and likewise bagged Package deal C (digital rights in India just for a number of high-profile matches) with a bid of INR 3,257.5 crore (US$ 417.20 million approx.). This mixed determine to safe the digital rights within the subcontinent for a most of 410 matches, in INR phrases, represents an increase of 45% from the general bid (TV + digital at INR 16,347.5 crore) for the earlier cycle comprising 300 video games – the distinction stands at INR 7,410 crore (or US$ 950 million approx.). If digital rights for the subcontinent from this cycle are in contrast with the best bid for digital rights within the Indian market within the final cycle – INR 3,900 crore (on the time US$ 0.61 billion approx.) from Fb, which, once more, didn’t stand in opposition to Star India’s consolidated bid – the digital rights on this cycle have seen a six-fold enhance in worth.

*As per Forbes
**As per the Athletic

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ESPNcricinfo is a sports news website exclusively for the game of cricket. The site features news, articles, live coverage of cricket matches, and StatsGuru, a database of historical matches and players from the 18th century to the present. As of March 2018, Sambit Bal was the editor.

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