Outrage after old campaign resurfaces

An old anti-binge drinking campaign featuring shots of “leggy” women has been labelled “disgusting” after it was spotted on a Queensland Police vehicle.

Queensland Police say the photo appears to have been taken at their depot and the signage will be removed “as soon as practical” if the van is still in use.

Daile Kelleher posted a photo of the campaign, which featured in the back window of a police van, on Twitter yesterday, writing that it was a “recent photo taken in the south side of Brisbane”.

The campaign features two photos; the first a shot of women’s legs at a bar with the caption “9pm leggy”.

The second picture shows a woman lying on a footpath in a short dress with the caption “2am legless”.

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“Know your limits,” the campaign says.

“ARE YOU KIDDING ME @QldPolice this is disgusting,” Ms Kelleher tweeted alongside the photo.

“For those asking, it’s clearly an old campaign (it has the Labor Beattie government ‘hamburger logo’ changed by LNP Newman govt 10 years ago),” she added in another tweet, “but it’s a recent photo taken in the south side of Brisbane. Old campaign but STILL ON QLD POLICE VEHICLES NOW.”

According to Queensland Police the photo was from a “joint campaign with other stakeholders that was promoted in about 2007” and “does not relate to a current Queensland Police Service campaign”.

“It appears the police van shown in the photo is parked at the police depot,” A Queensland Police Service spokeswoman told

“Inquiries are ongoing to establish the status of the vehicle. If the vehicle is still in use, then the signage will be removed from it as soon as practicable.”

The photo of the 2007 campaign sparked outrage on Twitter, with people saying it was “absolutely vile” and promoted victim-blaming.

RELATED: Man erupts in rant at Victoria police is an Australian news and entertainment website owned by News Corp Australia. It had 9.6 million unique readers in April 2019 and specialises in breaking national and international news as well as entertainment, sport, lifestyle, travel, technology and finance.

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