A lot of its credit goes to celebrities like Harry Styles, Shawn Mendes and A$AP Rocky, who showed their love for pearl necklaces and chokers on various red carpet events. These days you will notice every random menswear fashion influencer trying to look cool wearing a pearl neckpiece. Gender-less jewellery have become the need of the hour and their are so many homegrown jewellery designers who are coming up with innovative yet striking genderless jewellery.
Internationally too, brands like Gucci and Tiffany & Co have launched several gender-neutral jewellery lines and they are already a hit. Gucci’s Link to Love campaign was all about gender-neutral jewellery representing the infinite cycles of life, romance and togetherness. A selection of sleek, geometric styles that can be stacked together.
What makes this gender-fluid jewellery a hit? Rohan Narang, Managing Director of Hazoorilal Legacy says, “With a generation sensitized towards gender identities and inclusivity and androgynous models, clothing lines already defining the gender-neutral arena, it’s time high jewellery followed suit in the country, increasingly blurring the lines with edgy; non-binary/ ungendered designs that can easily flow between different sensibilities and aesthetics defying the social construct. International pop-culture icons have stepped up their everyday luxe jewellery game and can be credited for opening up an altogether new business opportunity for the gems and jewellery industry.”
Resonating the same thoughts, Pawan Gupta, Director, P.P. Jewellers by Pawan Gupta adds, “Gender-neutral jewels are all set to be the next big thing in the jewellery industry. As customers increasingly become more and more conscious and judicious of their purchases, they have shown keen interest in gender-neutral styles lately. Gender-free style has swept the globe in recent years, even among the fashion market’s leading brands and the jewellery industry has begun to respond to this trend now. Producing gender-neutral ornaments has been reliably on the rise in India owing to the slow and steady demand. The concept is reclassifying style in India, and youthful Indians are accepting this pattern with great enthusiasm. Wearing a boyband-style dog tag used to be considered the epitome of male adornment, however these days, men are increasingly embracing jewellery, stacking rings and bracelets, and adorning the ears with myriad jewels.”
Disclaimer: Content Produced by The Gem & Jewellery Export Promotion Council.
timesofindia.indiatimes.com
