Las Vegas chapels of affection that use Elvis Presley’s likeness might discover themselves changing into Heartbreak Accommodations.
The licensing firm that controls the identify and picture of “The King” is ordering Sin Metropolis chapel operators to cease utilizing Elvis in themed ceremonies, the Las Vegas Overview-Journal reported on Monday. Genuine Manufacturers Group despatched cease-and-desist letters in early Might to a number of chapels, that are anticipated to be compliant by now.
With Elvis so intently tied to Vegas’ marriage ceremony trade, some say the transfer might decimate their companies.
“We’re a family-run enterprise, and now we’re hanging with the large canines,” mentioned Kayla Collins, who operates LasVegasElvisWeddingChapel.com and the Little Chapel of Hearts along with her husband. “That’s our bread and butter. I don’t get it. We had been simply hitting our stride once more by COVID, then this occurs.”
Clark County Clerk Lynn Goya, who led a advertising and marketing marketing campaign selling Las Vegas as a marriage vacation spot, mentioned the order for chapels to cease utilizing Elvis could not have come at a worse time for the sector.
Town’s marriage ceremony trade generates $2 billion a yr, and officers say Elvis-themed weddings symbolize a big variety of the ceremonies carried out.
“It would destroy a portion of our marriage ceremony trade. Various individuals may lose their livelihood,” Goya mentioned.
One chapel final weekend had its Elvis impersonator change as a substitute right into a leather-based jacket, denims and a fedora for a “rock ‘n’ roll” themed ceremony, the Overview-Journal reported.
Graceland Marriage ceremony Chapel, which performs 6,400 Elvis-themed weddings per yr, has not been served a warning but, in accordance with supervisor Rod Musum.
Within the cease-and-desist letter, the corporate mentioned it is going to halt unauthorized use of “Presley’s identify, likeness, voice picture, and different components of Elvis Presley’s persona in commercials, merchandise and in any other case.” The letter additionally mentioned “Elvis,” “Elvis Presley,” “and “The King of Rock and Roll” are protected emblems.
In an announcement Wednesday, Genuine Manufacturers Group mentioned it has robust relationships with Elvis tribute artists and fan festivals. There may be “no intention to close down chapels that supply Elvis packages in Las Vegas.”
“We’re looking for to associate with every of those small companies to make sure that their use of Elvis’ identify, picture and likeness are formally licensed and approved by the property, to allow them to proceed their operations,” Genuine Manufacturers Group mentioned. “Elvis is embedded into the material of Las Vegas historical past.”
The licensing firm oversees the estates of massive names like film star Marilyn Monroe and boxer Muhammad Ali and 50 client manufacturers.
The order shouldn’t translate into authorized motion towards Elvis-themed stage reveals in Las Vegas similar to “All Shook Up” as a result of impersonating somebody for reside performances similar to reveals is taken into account an exception below Nevada’s proper of publicity regulation, in accordance with Mark Tratos, a neighborhood lawyer who helped write the statute.
“An Elvis present is a performer basically entertaining others by re-creating that individual onstage,” Tratos mentioned.
Presley turned indelibly linked to Sin Metropolis within the ’60s and ’70s. His 1964 film, “Viva Las Vegas,” yielded a title observe that turned the town’s unofficial theme. In July 1969, Presley famously redefined the Vegas residency together with his reside stage comeback on the Las Vegas Worldwide Resort. What began as a four-week gig changed into greater than 600 reveals and lasted till December 1976.
Presley himself obtained married in Las Vegas in 1967 to spouse Priscilla, cementing his affiliation with Vegas weddings.
Kent Ripley, whose enterprise is known as Elvis Weddings, mentioned he has by no means run into this difficulty in 25 years of performing as Elvis.
“They wish to shield the Elvis model. However what are they defending by taking Elvis away from the general public?” Ripley requested.