Entertainment

The Weeknd enters the stadium in new Super Bowl 2021 commercial

The Weeknd has officially entered the stadium.

In advance of Sunday’s Super Bowl 2021, halftime headliner The Weeknd a second commercial dropped Tuesday to hype his highly anticipated performance.

The Weeknd, real name Abel Tesfaye, appears notably more subdued — and fully in-tact — after a string of face-altering appearances leading up to his big gig. The 30-year-old spent the past year or so in various degrees of deformity, from beat-up and bandaged to fully plastered over with a CGI face lift. It’s left many fans wondering what he’s got up his sleeve for this year’s performance.

But in the Pepsi commercial, which will air officially on CBS right before Super Bowl 2021 kick-off Sunday at 6:30 p.m. eastern time, The Weeknd takes an introspective walk through the tunnel of a football stadium.

As he walks through a montage of past music videos playing on the wall, a reflective voiceover narrates the journey leading up to the Super Bowl field, where a cheering stadium awaits him — though, in reality, the stadium in Tampa is expected to only be about a third of its usual capacity due to social distancing precautions.

The Weeknd takes an introspective stroll down memory lane on his metaphorical and literal journey to the Super Bowl 2021 halftime performance. A montage of his past music videos plays as he approaches a cheering stadium.
The Weeknd takes an introspective stroll down memory lane on his metaphorical and literal journey to the Super Bowl 2021 halftime performance. A montage of his past music videos plays as he approaches a cheering stadium.
Pepsi

The voice is that of his life-long friend and creative director La Mar Taylor, according to a Pepsi statement.

“What we create changes us. Every performance, a new chapter; every stage, a new beginning,” Taylor reads.

The Weeknd enters the football stadium ahead of Super Bowl 2021 in a commercial released Tuesday hyping his halftime performance.
The Weeknd enters the football stadium ahead of Super Bowl 2021 in a commercial released Tuesday hyping his halftime performance.
Pepsi

Pepsi, like many other Super Bowl advertisers, decided not to run any other commercials during this year’s game. Instead, the soda behemoth threw all their cash into this year’s 13-minute halftime show. The Weeknd also tossed in millions of his own fortune into the performance.

“Abel spent almost $7 million of his own money beyond the already generous budgets to make this half-time show be what he envisioned,” his publicist told The Post.

No pressure or anything.

The Weeknd, pictured in his second Pepsi commercial ahead of Super Bowl 2021, has thrown in about $7 million of his own money into making the halftime performance extra special.
The Weeknd, pictured in his second Pepsi commercial ahead of Super Bowl 2021, has thrown in about $7 million of his own money into making the halftime performance extra special.
Pepsi

His commercial is among the early appearances leading up to the big game. On Monday, Frito-Lay released a light-hearted commercial with real-life husband and wife duo Ashton Kutcher and Milo Kunis. But this year’s advertisers may not go as hard as usual — many are grappling with the right tone to take amid the tragedy of the coronavirus pandemic.

nypost.com

New York Post

The New York Post is a daily tabloid newspaper in New York City. The Post also operates NYPost.com, the celebrity gossip site PageSix.com and the entertainment site Decider.com.

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