When you concentrate on the Tremendous Bowl most individuals consider three issues aside from the sport itself: the halftime present, the meals, and the commercials. And for almost 4 many years, the enduring Budweiser Clydesdales have been a staple of the coveted Tremendous Bowl advert spots.
After sitting out final yr for the primary time in 37 years, the Clydesdales are again. Budweiser determined to place their Tremendous Bowl spot on maintain in 2021 to advertise COVID vaccine consciousness.
This week the Clydesdales are on the LA Equestrian Heart in Burbank making appearances earlier than the massive sport. As we speak, the Clydesdales have three touring groups, or hitches. And every hitch spends roughly 300 days a yr touring throughout the U.S.
So once I had the chance to fulfill the present workforce of Clydesdales, I couldn’t resist the prospect to speak them up, for enjoyable in fact. Everybody is aware of Clydesdales can’t discuss (*wink wink*)
And if they might discuss, these horses would have an extended historical past to inform. Clydesdales turned part of the Budweiser story when again in 1933, August A. Busch, Jr. and Adolphus III determined to shock their father, August A. Busch, Sr. with the present of a six-horse Clydesdale hitch that harkened again to the previous days of the standard beer wagon.
As we speak, they’re featured in “A Clydesdale’s Journey,” directed by Academy Award-winning director Chloe Zhao. The business follows a beloved Budweiser Clydesdale’s path to restoration after damage and hopes to ship a message of overcoming challenges, reflecting the resilience of the individuals in America.
Throughout my go to, they didn’t appear to let Hollywood go to their heads. They had been dreamily consuming hay, galloping within the enviornment and being very playful with one another. However when it was time for his or her interview, they bought gussied up by Clydesdale handler Lane Soendker and his workforce. The horses all all of the sudden had a snap of their step. It’s nearly like they knew they had been about to be on digital camera.
“The horses are the celebrities of the Tremendous Bowl commercials,” Soendker stated. “They know once they prepare, once they put the harness on, once they get their hair all braided up… it begins clicking with them that it’s sport time.”
I chatted up a delicate large named Olaf as he (and his handler) performed together with my questions. And, I needed to ask who he thought would win Tremendous Bowl 2022. His reply? The LA Rams, in fact.
There are a number of methods you’ll be able to meet the Clydesdales up shut whereas they’re on tour. Simply go to BudweiserTours.com for particulars.