Entertainment

NYC Steakhouse Stunt: A Wax Don Draper Hanging at the Bar

It’s a promotion that could be straight out of the “Mad Men” Don Draper playbook.

Brooklyn’s famed Peter Luger Steak House has teamed with Madame Tussauds to have celebrity wax figures mingle with patrons, promoting the easing of coronavirus pandemic restrictions on indoor dining in New York City.

A wax Jon Hamm — known for his portrayal of ad executive Draper in the hit TV series — could be found at the restaurant’s bar Friday with a cocktail in hand. Other figures on loan from Madame Tussauds include Michael Strahan, Jimmy Fallon, Al Roker and Audrey Hepburn in Holly Golightly of “Breakfast at Tiffany’s” mode.

Wax statues of Audrey Hepburn and Michael Strahan occupy one of the tables at Peter Luger Steakhouse on Friday. Five statues, on loan from Madame Tussauds, will occupy unused tables during COVID-19 occupancy restrictions.

Peter Luger “thought this would be a fun, safe way to fill some of the seats that need to remain empty as we continue to fight the pandemic,” said restaurant vice president Daniel Turtel.

As of Friday, restaurants in the city were allowed to fill 35 percent of their indoor seats, up from 25 percent previously.

Peter Luger, in business for more than 130 years, will keep the mannequins until Monday. After that, they’ll return to the recently reopened Madame Tussauds in midtown Manhattan.


www.necn.com

New England Cable News

New England Cable News is a regional 24-hour cable news television network owned and operated by NBCUniversal serving the New England region of the United States. It focuses on regional news, though in some low priority timeslots, paid programming and programming from WNBC such as Talk Stoop and Open House are seen.

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