The sport present that made well-known the phrase “Come on down!” is approaching all the way down to you.
“The Worth Is Proper” is hitting the street, placing the sport present on wheels and making 50 stops on a coast-to-coast tour for anybody who cannot make the journey to the Los Angeles studio.
“It’s sort of an thrilling approach for us to take one thing that’s actually an necessary a part of CBS’ legacy and do one thing new and contemporary with it,” mentioned Mike Benson, president and chief advertising and marketing officer at CBS.
The “Come On Down Tour” — separate from the TV present or stay stage exhibits — will kick off Friday on the Santa Monica Pier and can make stops in such cities as Denver, Dallas, New Orleans, Nashville and St. Louis.
Followers will be capable of win prizes by guessing the right retail value for varied gadgets in such video games as Plinko and compete in a Showcase Showdown. There’s additionally an opportunity to win a grand prize of $50,000. Proof of vaccination is important.
A personalized trailer that may fold up the video games will likely be on the transfer. The sport present’s well-known wheel is a part of the truck, however different components pull out, together with podiums. “We actually needed folks to really feel like they may come on down and play the sport that all of them actually know,” mentioned Benson.
Every cease may even attempt to rejoice native items and specialties, with Benson saying “folks can have enjoyable guessing the costs of issues which might be made proper there in their very own yard.”
It’s a part of plans for the longest-running sport present in tv historical past to rejoice its fiftieth season.
Host Drew Carey, who will likely be on the kick-off in Santa Monica, mentioned one of many methods “The Worth Is Proper” has lasted so lengthy is that it may possibly change but preserve the identical focus. Through the years, the prizes have been up to date, new video games have been added and there is been the introduction of male fashions alongside the ladies.
“I believe that’s the beauty of the present. It’s in a position to, inside a framework, evolve,” he mentioned. “There’s lots of previous homes the place you transformed the kitchen and transformed the lounge, and it’s nonetheless the identical home.”
“The Worth Is Proper” made it’s debut on NBC in 1956, with Invoice Cullen as host and consisting of 4 folks bidding auction-style on gadgets. The present was canceled in 1965, however the present model was revived in 1972 at CBS, with Bob Barker as host.
Carey has been the host for the final 15 years and says it is easy to not discover small updates: “Whenever you’re right here day-after-day, all of the adjustments are so gradual. It doesn’t actually hit you. Like, rapidly you look within the mirror and you’ve got grey hair.”
Since 1972, producers say over $300 million in money and prizes has been given away. Greater than 2 million viewers members have attended a taping over these years and 68,000 of them have grow to be contestants. Greater than 8,400 automobiles have been given away. The present is at the moment produced by Fremantle.